China is currently the world’s largest producer and consumer of paints. Last year its production topped 12 million tons, with an interannual growth rate of more than 12% and this year this figure is expected to increase by 15%.
In view of this PROMINDSA’s presence and that of two of our star products, MICRONOX R01 and R02, has been essential to strengthen and enhance business in such an important market. Over the three-day show period we had the chance to meet up with and explain the technical characteristics of our range of pigments to the most influential decision-makers in the industrial sector.
Our presence in Shanghai is the best way to enhance sales channels, boost our brand image and consolidate and forge closer relationships with our customers.
Chinacoat 2013, the industry’s largest show in Asia, is held every year, alternating between the cities of Shanghai and Guangzhou. This year’s show received a staggering 24,865 visitors from 50 countries, on the 20, 21 and 22 November.
The 55,000 m2 of exhibition facilities were occupied by a total of 1,005 exhibitors from 30 countries.
The parallel activities that were staged, such as conferences and seminars, were attended by a total of 3,248 people between the 58 events.